David Pierce is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired.

The Clapper often demanded precise timing and volume to respond, frequently failing outright and risking damage to attached electronics, yet it still captured widespread attention and sales.

On this episode of Version History, the origins of The Clapper are traced from its early concept as The Great American Turn-On to its rollout backed by one of advertising's standout campaigns. The Verge's David Pierce and Victoria Song welcome Allison Marsh, a writer and professor at The University of South Carolina, to examine the gadget's background, influence, and whether it succeeded as a functional item or simply rode strong marketing.

This marks the sixth and final episode of Version History's fourth season. Those who have not heard the earlier installments on the Harmony remote, Roomba vacuum, Nest thermostat, Keurig coffee maker, or Philips Hue smart lights should use the upcoming break to listen. Details on accessing every episode and additional content follow:

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Additional resources on The Clapper appear below for further reading:

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David Pierce