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Amazon Prime Day kicks off today with price cuts exceeding 50 percent in numerous areas such as outdoor gear, household items, beauty products, and electronics. Rival promotions appear at Walmart, Best Buy, Target, Costco, and Sam's Club. ZDNET evaluates top equipment throughout the year and assists you in identifying standout values still active in this midsummer event.

Also:You may qualify for Amazon Prime at 50 percent off without even knowing - here's how

Our deals and shopping editors scan online sources constantly for standout offers on team-favorite items (see our editors' selections for top values too). Listed below are the strongest Amazon Prime Day bargains located so far, refreshed live.

Find more Prime Day deals

Best Prime Day deals overall

The Kindle Paperwhite stands as our top premium e-reader choice and personal favorite, now at its lowest annual price with a 22 percent reduction. This model includes a 7-inch glare-free display, improved contrast, and quicker page turns compared to base versions. The standard Kindle also reaches an all-time low of $85.

Also:The best Kindles in 2026: Expert recommended

Our tested top Garmin watch pick, the Fenix 8 Pro, serves as the newest flagship connecting smoothly with Android and iOS phones plus golf and bike sensors. Nearly every sport receives coverage through an updated phone interface for easy customization and syncing.

The device sports a bright AMOLED screen for clear viewing and an LED light that reviewer Matt Miller calls essential in his kit.

Review:Garmin Fenix 8 Pro

The Apple Watch Series 11 ranks as our recommended smartwatch for most iPhone users seeking the newest model with 24-hour battery life and complete health features. It carries a $120 discount, the lowest recorded.

This generation receives ongoing software support, ensuring years of updates ahead.

Also:The best Apple Watch of 2026: Expert tested and reviewed

Amazon extends the Audible free trial to three months during Prime Day, saving roughly $27, plus $20 credit sent via email.

Also:Get Audible for 3 months totally free - here's how

Even during the trial you access any title from over one million options including new releases, with full member perks available until cancellation.

Selected Owala FreeSip bottles drop below $30. These remain popular for maintaining drink temperatures anywhere.

Blink Mini 2K+ cameras suit pet and door monitoring and now cost under $20 each. They prove simple to set up for remote viewing.

Current price: $54 (50% off)
Regular price: $108

This budget three-in-one wireless printer handles scanning and copying with double-sided output and device printing support to reduce paper use.

Prime for Young Adults replaced the student program last year. Standard Prime runs $15 monthly or $139 yearly while this version halves costs to $7.49 monthly or $69 yearly, starting with a six-month free trial.

Eligibility covers ages 18-24 or current higher-education enrollment.

Also:Get Amazon Prime for 6 months totally free if you're age 18-24 - here's how

Best Prime Day TV deals

Current price: $1,998
Regular price: $4,298

Samsung's entry OLED delivers flagship-level picture and sound with Pantone-validated color accuracy, 120Hz refresh for smooth sports and gaming, plus virtual 3D audio tracking.

This 16-inch gaming notebook usually exceeds $2,000 yet drops sharply now. It packs an Intel Core Ultra 9 275HX processor, 16GB RAM, one-terabyte storage, and RTX 5070 Ti graphics for maximum settings.

The Samsung S90F, last year's flagship OLED, retains strong appeal through a 144Hz rate for fluid motion, Pantone-validated panel, and excellent contrast at a reduced price.

Also:Own a Samsung TV? I changed these 6 settings to give my system a speed boost

The Hisense Canvas rivals Samsung's The Frame at a lower cost with gallery styling, matte screen, and art mode for custom slideshows. It adds 144Hz refresh, Dolby Vision HDR, and auto brightness adjustment.

Review:Hisense Canvas S7

The new TCL X11L employs Micro RGB tech for color and contrast rivaling premium OLEDs, paired with Bang and Olufsen speakers. Up to 20,000 dimming zones and 10,000-nit peaks deliver vivid results in varied lighting.

Review:TCL X11L

The M5 MacBook Air serves as an all-purpose notebook powered by efficient M5 silicon, 16GB unified memory, and 512GB fast storage. The 15-inch version earned our Editor's Choice for versatility and smooth performance.

Review:MacBook Air M5 (15-inch)

Samsung's The Frame combines strong visuals with art-mode display for personal galleries of photos or digital creations.

Review:Samsung The Frame

Current price: $999 (50% off)
Regular price: $1,999

Hisense U7 mid-range model offers 165Hz refresh, Dolby Vision IQ and Atmos, VRR gaming support, and 2.1.2-channel audio to complement Mini LED picture quality.

An LG OLED at 65 inches provides ample viewing space with 4K upscaling and Dolby Atmos sound at a notable discount.

Roku fans can save $100 on this 2026 65-inch 4K QLED smart TV offering hundreds of free channels.

Best Prime Day laptop deals

Review:MacBook Air M5 (15-inch)

The 13-inch MacBook Air M5 offers the slimmest, lightest design yet with upgraded M5 efficiency, 16GB RAM, and 512GB storage, ideal for on-the-go productivity and long battery life.

The third-generation ThinkPad E16 drops $510 with an Intel Core Ultra 7 255H processor and 16GB RAM suited for standard office tasks, browser work, and multitasking, plus abundant ports and a durable battery.

Save $100 on this slim HP Ultrabook with Windows 11, 15.6-inch screen, 16GB RAM, and 640GB combined storage, perfect for travel.

The ASUS Chromebook Flip CX1 receives 18 percent off as a convertible with 14-inch touchscreen, Intel Celeron chip, 128GB eMMC storage, and 8GB RAM for versatile use.

The ASUS Vivobook Go slim model carries a 15.6-inch display, AMD Ryzen 5 processor, 8GB RAM, 512GB storage, Windows 11, and webcam shield for work or study.

The Acer Nitro V 16S drops $300 with RTX 5060 graphics, AMD Ryzen 7 260 processor, 32GB RAM, 1TB storage, and 16-inch WUXGA screen for gaming.

Best Prime Day tablet deals

The latest iPad Air with M4 chip, Wi-Fi 7 support, faster processing, and improved camera arrives at a discount.

Review:iPad Air M4

Apple's standard iPad remains our top pick for most users thanks to its balance of features in a lighter 11-inch Liquid Retina body.

Review:iPad 2025 (11th-Gen)

The compact iPad mini with 8.3-inch Liquid Retina display and 128GB storage saves $50 during the event.