The Google Pixel 11 series is set to debut next month at the Made by Google event hosted by the Mountain View company, marking the arrival of its latest smartphone collection. This lineup will feature the Google Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold. In recent times, several phone makers have introduced devices with elevated pricing to counter rising expenses for memory and storage parts. The American technology firm is likewise positioned to release its Google Pixel 11 series at increased costs, following confirmation from a company leader about a memory shortage issue.

During a discussion with 9to5Google, Shakil Barkat, who serves as Google's Vice President of Devices and Services, acknowledged the supplier-related RAM shortage affecting the hardware operations. The executive noted that this situation will influence the company's product releases scheduled for next month. He emphasized that this represents a widespread pattern impacting numerous consumer electronics businesses.

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Barkat referenced Morgan Stanley information to note a sixfold rise in the cost of 1GB RAM, climbing from $2.8 (approximately Rs. 270) in 2025 to $12 (around Rs. 1,155) in 2026. He added that the full range of Pixel devices, encompassing the forthcoming Google Pixel 11 series, will undergo pricing adjustments implemented dynamically to align with supply conditions. This indicates potential cost increases not only for the new Pixel 11 models but also for current Pixel 10 variants and additional products in the near term.

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This development follows the online appearance of pricing, color selections, and memory configurations for the new Google Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and Pixel 11 Pro Fold, suggesting notable price elevations in various international regions. As an example, the base Pixel 11 model is anticipated to launch in the EU and UK starting at EUR 999 (about Rs. 1,08,000) and GBP 879 (roughly Rs. 1,12,000) for the entry-level 256GB variant.

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Separately, the Google Pixel 11 Pro is projected to debut in the EU beginning at EUR 1,199 (approximately Rs. 1,30,000) for equivalent base storage. The Google Pixel 11 Pro XL may commence at EUR 1,399 (around Rs. 1,52,000) in the EU for the 256GB option. It is confirmed that the Google Pixel 11 series launches in chosen markets on August 12 at 3 pm PT, which corresponds to August 13 at 3:30 am IST, as part of the Made by Google occasion.