Google has shared the initial official teaser for the Pixel 11 lineup ahead of the August 12 launch event, verifying both the Pixel 11 name and the debut of a fresh capability named Pixel Glow. The brief video also shows that pre-orders for the new phones will start on the day of the event. The teaser is visible on the Google Store homepage and provides the first official view of the lighting feature, which had only appeared in prior leaks.

Google Shares Initial Pixel 11 Teaser Highlighting Pixel Glow

The promotional video on the Google Store homepage displays a gold-toned device. It further verifies that the next flagship phones will carry the Pixel 11 series name, marking the first official confirmation after extended speculation. The event landing page includes the title for the next generation of Google Pixel devices along with the August 12 date.

Google Pixel 11 Series Price, Storage Options and Colourways Leaked Ahead of Official Launch
Made by Google Event for Pixel 11 Launch Set for August 12

Google also used the teaser to introduce Pixel Glow, a new visual element shown on the rear panel of the phone. Rather than a light strip, the feature is built into the circular zone next to the camera bar where the flash sits. The animation shows that the light supports multiple colours, though Google has not shared details on its functions or customisation choices.

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Pixel 11 Pre-Orders Details Confirmed

The company has also confirmed that Pixel 11 pre-orders will open on August 12, right after the Made by Google event. Visitors to the Google Store in the US who sign up for promotional emails with a Google Account between July 15 and August 7 will receive a promotional code by email on August 11. The code can be used until August 27 to purchase eligible unlocked Pixel 11 or Google Fi models through the Google Store. The offer is limited to one redemption per customer and is available only to US residents aged 18 years or older with a US shipping address.

The teaser follows Google's earlier announcement that it will hold its annual Made by Google showcase in New York City on August 12. The company is expected to introduce the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold during the event. The invitation also mentions Gemini Intelligence, suggesting that new artificial intelligence features will be part of the announcements.

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Previous reports suggest that the Pixel 11 series could feature Samsung M16 OLED panels, Google's Tensor G6 chipset built on a 2nm process, a MediaTek M90 modem, the Titan M3 security chip, upgraded camera hardware and higher base storage. Google is also expected to unveil the Pixel Watch 5 lineup at the same event, with the smartwatch likely to arrive in two size options.