During the recent WWDC event, Apple highlighted improvements to Siri. The assistant has grown smarter, more conversational, and more useful across various apps. However, the company wants to ensure it does not evolve into a personal companion. In an interview with Mostly Human, Apple software chief Craig Federighi and marketing chief Greg Joswiak explained the firm's AI strategy and Siri's role amid many existing chatbots.

Setting Clear Limits for Siri

When asked if users could turn Siri into an AI boyfriend or girlfriend, Federighi responded with a clear no. Although the question may appear lighthearted, the answer carries weight in today's AI landscape. Many AI tools promote companionship, emotional reliance, and extended chats to encourage repeated use. Apple aims to establish firmer boundaries around Siri.

Siri AI has changed from its prior version. It now handles follow-up questions with ease. At WWDC, Apple unveiled Siri AI, a revamped assistant driven by Apple Intelligence. It can grasp personal context, respond to queries about on-screen content, search through messages, emails, photos, and other apps, and draw on wider web knowledge for current information. A new dedicated Siri app also allows users to revisit past conversations across Apple devices.

On iPhone, Siri AI opens via the side button, voice command, or a swipe from the Dynamic Island. On Mac and iPad, Apple integrates Siri AI into Spotlight and context menus to improve handling of files, images, text, and documents.

Practical Use Without Dependency

Joswiak noted that Apple avoids requiring users to become prompt experts to gain value from AI, which aligns with the company's focus on simplicity. Apple has long prioritized seamless experiences, and Siri stands to benefit. If executed well, users may consult the assistant for highly specific questions. Availability remains limited for now. Apple states Siri AI features are open for developer testing on iOS 27, iPadOS 27, macOS 27, and visionOS 27, with a user beta arriving later this year for supported English-language devices. China is excluded at present, and users in the EU must wait longer for iPhone, iPad, and Apple Watch support.