Streaming stands as a primary method for entertainment consumption in the present era. Although many contemporary smart TVs include built-in applications, specialized streaming devices deliver quicker operation, extended software updates, fluid interface, and broader service access. Therefore, if you intend to refresh an older television, this Amazon Prime Day 2026 offers an opportunity to revitalize it. The event includes price cuts on Amazon Fire TV models along with promotions on Roku streaming units.

The standout item this year is the Fire TV Stick HD, priced at Rs. 2,999. Those seeking 4K streaming can select the Fire TV Stick 4K Select or Fire TV Stick 4K Plus, both offered at reduced rates.

The Prime Day Sale 2026 takes place from July 4 to July 6 and remains limited to Prime members. Beyond lowered prices, Amazon provides instant bank reductions, trade-in options, and interest-free EMI plans on qualifying items. For instance, the retailer extends up to 10 percent instant savings with SBI Debit and Credit Cards, Axis Bank Credit Cards, and EMI purchases.

Owners of an Amazon Pay ICICI Bank Credit Card receive unlimited five percent cashback on qualifying buys.

Product	List Price	Effective Sale Price	Buying Link
Fire TV Stick HD	Rs. 5,499	Rs. 2,999	Buy Here
Fire TV Stick 4K Select	Rs. 5,499	Rs. 3,499	Buy Here
Fire TV Stick 4K Plus	Rs. 6,999	Rs. 4,499	Buy Here
Fire TV Cube	Rs. 13,999	Rs. 12,999	Buy Here
Roku Streaming Stick HD (2025)	Rs. 10,450	Rs. 6,528	Buy Here
Roku Streaming Stick Plus 2026 (4K HDR)	Rs. 11,207	Rs. 7,207	Buy Here
Google TV Streamer 4K	Rs. 19,999	Rs. 13,699	Buy Here