Summer discounts arrive ahead of schedule. Roughly one month after Amazon confirmed the shift of its flagship Prime Day from the usual July period to June, the retailer has disclosed the precise schedule.

Amazon Prime Day 2026 begins on Tuesday, June 23, and continues through Friday, June 26, per an official company statement. The promotion again spans four days, matching last year's format and extending beyond the two-day events of earlier years.

Find Amazon deals

The event launches at 12:01 a.m. PST on June 23, delivering 96 hours of ongoing discounts. July Prime Day ranks as Amazon's largest sale, ahead of Prime Big Deal Days in October and the Big Spring Sale in March, with numerous opportunities for savings highlighted by the retailer.

According to the release, participants can anticipate offers spanning 35 categories such as electronics, kitchen items, home goods, and apparel.

Amazon plans to feature Today's Big Deal drops three times each day, at 12 a.m., 8 a.m., and 1 p.m. PST, showcasing five or more promotions on select items and popular new releases at discounts reaching 50 percent, from brands including LG, Ninja, and Stanley, available exclusively through the site.

The retailer also announced several early Prime Day promotions, such as up to 60 percent off Alexa products and up to 65 percent off Kindle, Echo, Ring, Fire TV, Blink, and eero devices. Shoppers gain access to free same-day delivery on qualifying orders above $25 in many regions, along with reductions at Whole Foods Market that include an additional 10 percent off sale merchandise for Prime members.

Novel offerings this year encompass limited-time promotions and contests, among them a drawing for 100 participants to receive free groceries for twelve months and another 100 to secure a $1,000 Amazon gift card through Alexa deal alerts. Prime members may also view the upcoming Spider-Man: Brand New Day film two days prior to its July US premiere at select theaters, and purchase a Little Caesars classic large cheese or pepperoni pizza for just $5 from June 15 to 26, with up to five redemptions on separate days.

When is Prime Day?

Amazon Prime Day takes place June 23-26, 2026. The sale opens at 12:01 a.m. PST on June 23 and concludes at 11:59 p.m. PST on June 26.

Where will Prime Day take place?

Prime Day occurs across 26 countries. Prime Day 2026 runs this June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom, and the US. Amazon indicates Prime members in Australia, Brazil, India, and Japan can access deals later in the summer.

How long is Amazon Prime Day?

For the second consecutive year, the Prime Day sale extends over four days. Prior to 2025, the July event lasted two days.

How much does Amazon Prime cost?

Prime membership is available for $15 monthly or $139 annually, with a free 30-day trial for eligible users. Individuals aged 18-24 qualify for Prime for Young Adults at a reduced rate of $7.49 per month or $69 yearly.

Additionally, recipients of qualifying government assistance and select income-verified customers may obtain Prime Access for $7 monthly.

Looking for more shopping tips? Check out the 3 money-saving tricks I use every time I shop online, learn how I saved over $700 using Rakuten, and my favorite tip for avoiding marketing emails. Plus, find out all the details on Prime for Young Adults, how you may be able to save 50% on Amazon Prime, and how to get a free 30-day Audible trial.