Most Valuable Promotions and the Professional Fighters League have joined together to build a combat sports organization suited for the modern age.

The new entity will be directed by MVP co-founders Jake Paul and Nakisa Bidarian, with PFL CEO John Martin also serving on the board.

The PFL will operate under the MVP brand, bringing together a combined roster of more than 300 fighters.

MVP launched with a focus on boxing in 2021 but entered mixed martial arts for the first time in May.

Paul remarked, "We created MVP to challenge an outdated system."

"Our aim was to deliver fair compensation and a refreshed platform for fighters to reach global stardom. Teaming up with PFL advances this plan by years.

"To every fighter under MVP and PFL, the stage has grown larger. To those in other promotions, we stand ready once contracts permit. The moment for transformation has arrived."

MVP's inaugural MMA event set a new benchmark as the most viewed MMA show in the United States, attracting 17 million global viewers for Ronda Rousey's win over Gina Carano, per Netflix.

Since its 2017 debut, PFL has introduced innovation to MMA through a league format that awards points per bout and concludes with playoffs.

The promotion began with $1 million prize purses but implemented reductions in 2025 to $500,000.

Martin noted, "Over seven years PFL has grown into the second largest MMA company worldwide."

"This move unites more than companies; it gathers the combat sports community onto a stronger platform for expansion.

"One organization, one global platform, and millions of fans signal only the start."

The development follows MVP's Tuesday announcement of a partnership with Matchroom Boxing to expand opportunities for female fighters across both groups.

MVP has directed substantial resources toward women's boxing in recent years and maintains a strong roster of champions including British fighters Caroline Dubois and Chantelle Cameron.