The Ferrari Luce stands as the first model from the Prancing Horse where styling leadership came from an external studio, and the development path proved as distinctive as the vehicle itself.

Ferrari assigned both exterior and interior work to LoveFrom, the group started by former Apple design head Sir Jony Ive and Marc Newson. This choice breaks from tradition, since the brand has long kept design control inside its own studio led by Flavio Manzoni.

The effort opened with Ferrari briefing the LoveFrom team on the project and its guiding ideas. After that introduction, all contact stopped for a period.

The designers worked in isolation for roughly six months and returned not with slides or renderings but with two books that presented their complete vision. Ferrari notes these early concepts stayed close to the car shown today.

The core direction centered on reduction, which shows clearly in the finished car. The Luce revolves around a large glazed cabin called the glass house, with bodywork and floating wings wrapped around it to create a smooth, minimal shape.

One standout element is the structure nicknamed the flying bridge.

In conventional terms it would be the C-pillar, yet it sits between a C-pillar and a targa, explained Jeremy Bataillou of LoveFrom, who led interior design. It is a carbon-fibre part that serves as a structural link between the cabin and exterior.

LoveFrom influence appears in many small details. The dashboard is machined from one solid aluminium block, and the three-spoke wheel features an exposed aluminium frame.

Glass appears throughout the interior not only for displays but as a material, including a gear selector carved from glass with an internal LED and console plus wheel buttons also made of glass.

Perhaps most notable is how few existing parts were retained. Almost zero components came from prior models, with everything created from scratch, Mr Bataillou said. Hundreds of individual elements were designed for this project, offering a rare chance.

Several practical innovations emerged from this clean-sheet approach. The instrument cluster mounts directly to the steering column so it moves with the wheel and maintains a steady view for the driver regardless of seat position.

The central display is handled as a separate unit that can be angled toward the driver or passenger as needed.

The result is a vehicle conceived without the constraints of an existing Ferrari platform. Buyer reaction to this clean, design-focused direction is still unknown, yet the Luce clearly signals a purposeful change for the marque.