Maison Pommery & Associés Named Exclusive Champagne Supplier to Alpine and BWT Alpine Formula One Team

French performance excellence meets luxury heritage as Alpine reveals a fresh collaboration with Maison Pommery & Associés, a celebrated name in global champagne production.

The agreement positions Pommery as the exclusive champagne supplier for Alpine and the BWT Alpine Formula One Team, linking two iconic French brands through shared dedication to quality, creativity, and memorable moments.

The partnership began at the 2026 Monaco Grand Prix, placing Pommery champagnes at the heart of Alpine hospitality offerings.

Team guests can savor signature selections such as Pommery Brut Royal and Pommery Grand Apanage 1874, adding refined craftsmanship to the premium experience.

Alpine and Pommery will also develop joint projects that highlight their common French roots, delivering distinctive events centered on emotion, performance, and the celebrated art de vivre.

Celebrating Excellence On and Off the Track

The alliance supports Alpine's drive to connect with leading French luxury names and elevate experiences for clients, partners, and Formula 1 visitors globally.

Guy Martin, Global Marketing Director of BWT Alpine Formula One Team, said:

“We are delighted to welcome Maison Pommery & Associés to the team. Their heritage, excellence and pioneering spirit reflect the same ambition and elegance that drive our team.”

Bruno Hohmann, Vice President of Sales, Marketing and Customer Experience at Alpine, added:

“This collaboration between the prestigious Pommery Champagne and Alpine will allow the brand to offer even more enriching experiences to our customers and further solidifies Alpine’s position in the world of premium French culture and art de vivre, alongside a major player in the Champagne industry.”

Nathalie Vranken, President of Maison Pommery & Associés, commented:

“We are extremely proud to partner with Alpine and the BWT Alpine Formula One Team, two French references that embody excellence, innovation, and emotion. This partnership perfectly reflects Maison Pommery’s values: boldness, elegance, and the constant pursuit of unique experiences. Through this collaboration, we aim to showcase the French art de vivre within the prestigious and thrilling world of Formula One, offering exceptional moments to guests and enthusiasts around the world.”

As Formula 1 grows into a worldwide lifestyle platform, the tie-up between Alpine and Pommery underscores stronger links between top-tier motorsport, upscale hospitality, and French expertise. The brands seek to craft lasting memories that reach well beyond the track.