Kia Australia has cut drive-away prices on the Tasman dual-cab ute, delivering savings of up to $13,000 across select variants.

After prolonging 2025-build drive-away offers through February, Kia has introduced deeper discounts on most Tasman Dual Cab Pick-up models, apparently to address lacklustre sales.

The largest reductions hit the top-tier X-Pro and mid-range SX+, slashing $13,000 and $11,500 from their drive-away prices to bring them to $64,990 and $54,990 D/A. The near-top X-Line also drops $11,000 to $59,990 D/A.

The SX trim falls by $6500 to $51,990 drive-away, creating just a $2000 step up from the S 4x4. The Tasman S 4x2 and 4x4 variants hold firm at $42,990 and $49,990 D/A.

Year-to-date through the end of April 2026, the Kia Tasman has notched 1658 registrations in Australia combining 4x2 and 4x4 models, with buyers overwhelmingly favouring 4x4. The Ford Ranger, by contrast, exceeds double that number in a typical month.

Sales lag far behind Kia's ambitious 20,000-unit yearly target, on pace to miss half that mark by the model's first anniversary in July. The Ford Ranger and Toyota HiLux each cleared 50,000 sales in the 2025 calendar year.

This comes despite the Tasman's expansive lineup - Kia's most varied locally - featuring five grades, 4x2 or 4x4 powertrains, plus dual-cab pickup, dual-cab/chassis, and single-cab/chassis options.

Kia Australia CEO Damien Meredith noted in January: "We've got a lot of work to do, and we know that it's a great product and it will work within the Australian market."

"We're not making or looking for excuses in regards to its slow start. It's only been on the market for seven months, it hasn't been in market in seven years. Australia asked for this product - so we do have to make it work," Mr Meredith continued.

Fresh pricing positions upper Tasman models more sharply against competitors including the Ford Ranger, Toyota HiLux, Isuzu D-Max, and Mitsubishi Triton.

The X-Pro's updated $64,990 drive-away undercuts the Isuzu D-Max X-Terrain 3.0 ($69,990 D/A) and Toyota HiLux SR5 (~$69,800), while the X-Line at $59,990 D/A nears the Ford Ranger XLT 2.0 4x2 (~$58,500).

Pricing

Model	Drive-away pricing	Variance
2026 Kia Tasman S 4x2 Dual Cab Pick-up	$42,990	-
2026 Kia Tasman S 4x4 Dual Cab Pick-up	$49,990	-
2026 Kia Tasman SX 4x4 Dual Cab Pick-up	$51,990	-$6500
2026 Kia Tasman SX+ 4x4 Dual Cab Pick-up	$54,990	-$11,500
2026 Kia Tasman X-Line 4x4 Dual Cab Pick-up	$59,990	-$11,000
2026 Kia Tasman X-Pro 4x4 Dual Cab Pick-up	$64,990	-$13,000