Honda

Honda is ending U.S. sales of its Prologue electric crossover after the 2026 model year, marking the close of a brief two-year run. A company spokesperson told CarBuzz that production will wrap up later this year, while current owners will keep access to dealer support, parts, and warranty service.

Developed through a partnership with General Motors, the Prologue reached showrooms in March 2024. It was planned as the opening step toward Honda's own 0 Series electric models, yet those projects were dropped earlier this year. The related Acura ZDX was already pulled from the market in September.

Built on GM's Ultium platform at the Ramos Arizpe plant in Mexico, the Prologue incurs a 25 percent tariff on imports to the United States.

No Longer a Strong Match

Honda

The Prologue once ranked among the stronger-selling new electric vehicles in the country, but demand has fallen sharply. Through the first half of 2026, Honda moved 8,407 units in the U.S., a 48.5 percent decline from the prior year. By comparison, the brand sold 226,114 CR-Vs during the same period. The Prologue now stands as Honda's second-slowest-selling nameplate, ahead only of the recently introduced Prelude.

Given Honda's broader retreat from electric vehicles, the decision is not surprising. The company has recorded nearly 10 billion dollars in EV-related write-offs, and several planned models, including an Ohio-built Acura RSX and the Afeela project with Sony, have been canceled.

Originally intended as the gateway to an entire family of battery-electric products, the Prologue now appears destined to be remembered as a brief opening chapter in a story that, at least for the present, will remain untold.