Freelander is setting its sights on a network of about 25 dealerships to support its planned Australian debut in 2027, with current Chery sellers and select premium-brand outlets among the candidates under consideration.

Kym Mellow, the brand's Australia and New Zealand lead, explained to CarExpert that the emerging network may feature retailers already aligned with JLR marques.

He noted the launch group would likely total around 25 outlets, with coverage focused on major capital cities across the country.

The introduction will begin with the Freelander 8 large SUV, as previously confirmed.

Mr Mellow reiterated the 2027 timeline without providing exact dates or naming any chosen partners or sites at this stage.

Interest has grown steadily since the brand first revealed its Australian intentions, he added.

Numerous retailers have reached out to explore involvement, including premium operations such as those handling JLR lines.

The setup will operate as an independent dealer network, Mr Mellow emphasised.

Formed as a joint venture between Chery and JLR, with the latter owning the brand and directing design, Freelander will not involve JLR in managing local operations.

The company is securing a Melbourne headquarters and assembling a standalone local team, with Mr Mellow serving as the first employee based there.

Four key positions are open, including a national aftersales manager, alongside roles in marketing, sales and network development. Appointing the aftersales lead early will help shape service standards ahead of launch.

Freelander intends to utilise Chery's established parts and vehicle distribution systems instead of creating new infrastructure.

Local servicing plans, authorised workshops and warranty coverage details have not yet been finalised.

International specifications for the Freelander 8 were shared with media in China, highlighting a 2.0-litre four-cylinder plug-in hybrid drivetrain offered in five- and six-seat layouts, though Australian specifications and pricing remain under development.

Vehicles will be produced at the Chery Jaguar Land Rover facility in Changshu, China, where upgrades are supporting the brand's wider global expansion.