17:I[87134,["/_next/static/chunks/abf43a076ddbd945.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/5ac73fe2b25fc6c9.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/92bdbfeca3f655f7.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/733be0453bf96ece.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/27718c319dd13e9b.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/34c922b381f458e9.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA","/_next/static/chunks/c85eefbddd563073.js?dpl=dpl_F6KiLDDFSAiMcLzw3V2cQMgAbhkA"],"default"] 18:T507,

Ford has been gradually sharing details about its upcoming affordable electric pickup and the Universal Electric Vehicle platform it will use. Now more concrete information has arrived including the name pricing and feature hints. The truck is called the Ford Fathom with a starting price of $29,945 and it appears quite attractive.

The Fathom name draws from a nautical depth measurement just as Mark Twain did. Its MSRP is $28,350 before a $1,595 destination charge making it the lowest priced Ford available eventually. The Maverick has a lower base price but costs $45 more after destination. The Slate undercuts it by $3,545 yet the Fathom may still prove more appealing overall.

Not Just A Basic Model

Ford stays quiet on most features beyond BlueCruise hardware and Apple Maps integration but video clips suggest in-bed power outlets and possibly a midgate. This is supported by comments from a Ford PR representative on Reddit who also confirmed a NACS charging plug.

The company has not announced when the Fathom will reach dealers though preorders open in early 2027. If Ford delivers a four-door electric pickup with a midgate below $30,000 and usable daily range this truck could challenge the Slate strongly.