Ferrari's leader poses a key question: Why purchase a Ferrari if driving is off the table?
Benedetto Vigna states firmly: We will not produce fully autonomous cars, full stop.
Assistance features will keep improving, yet Ferrari demands a human stays in charge at all times.

Discussions around the Luce grow repetitive, yet Ferrari offers far more than one electric vehicle. Maranello plans to release at least four new models each year from 2026 through 2030, totaling 20 vehicles over five years. This pace stands out for a luxury maker that delivered just 13,640 cars in 2025. Every upcoming model will keep the driver firmly in command.

Chief executive Benedetto Vigna rejects any notion of a self-driving Ferrari and wonders aloud why someone would acquire such a vehicle without the chance to operate it. Speaking with Australian outlet Drive, he promised a steering wheel in every car so buyers can savor the act of driving rather than handing tasks to electronics.

We will not produce fully autonomous cars, full stop. We want people to enjoy the experience, not the chips. We want a steering wheel with a man or woman at the controls. Otherwise, why buy a Ferrari?

Photo by: Ferrari

Assistance Systems Will Advance

The Italian brand will refine driver aids like lane alerts and adaptive cruise, but Level 3 autonomy or higher remains off the table. This decision aligns with buyer expectations, as these cars exist for spirited drives on twisty roads rather than daily commutes.

A Ferrari serves no purpose as a hands-free transport option. Wealthy clients can easily choose mainstream vehicles if self-driving features appeal, making such tech pointless in a Prancing Horse.

What do you think?

Motor1 Analysis: Ferrari has evolved in recent years yet wisely draws a firm boundary by placing human control first. The steering wheel will remain standard, and reports suggest a manual transmission may return. Such a direct connection would suit the marque's legacy of exciting sports cars built for pure driving pleasure.

Source: Drive