CarExpert has introduced New Car Sales Atlas, an interactive and searchable database of Australia new car market that simplifies access to and understanding of sales information over many decades.

New Car Sales Atlas lets users search by brand, model and year, compare different makes and models, and examine historical sales patterns from 1991 forward using data from the Federal Chamber of Automotive Industries and the Electric Vehicle Council.

Monthly updates will include brand rankings, model positions, segment changes, fuel type breakdowns, buyer categories, market divisions, pricing details and country of origin patterns.

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"Australia stands as one of the most competitive new car markets worldwide, and it grows harder to quickly grasp what is truly occurring," said CarExpert CEO Damon Rielly.

"There are more brands, more models, more powertrains and more price points than ever. The monthly sales result matters, yet it does not always reveal the complete picture. New Car Sales Atlas supplies the industry with a practical means to query the market, assess performance and track demand movements."

New Car Sales Atlas extends past the monthly sales leaderboard. Users can explore which brands and models are rising or falling in popularity, how segments and fuel types are evolving, and where buyer demand is shifting by category and price band.

That price band context should prove especially helpful for automakers and dealers. Instead of only noting which model led the chart, users can examine where customers cluster, which models succeed in those bands and where market pressure or opportunity may exist.

"We developed this because these represent the questions people throughout the industry ask regularly," said CarExpert founder Alborz Fallah.

"How has a model performed historically? Which brands are building momentum? What is happening in a given segment? Where is the buyer heading? Until now those answers often required sorting through spreadsheets. We aimed to simplify the process of searching, comparing and understanding."

New Car Sales Atlas targets practical application across the new car sector, including OEMs, dealers, fleet and leasing firms, industry groups, regulators, media, finance and insurance providers, aftermarket companies, EV infrastructure partners and researchers.

Examples of insights users can investigate include:

How a brand or model has performed over many years
Which brands and models are gaining ground month to month
Which segments and price bands are growing more competitive
How demand for SUVs, utes, passenger cars, hybrids, plug-in hybrids and EVs has shifted over time
How country of origin trends are changing
How fuel mix, buyer type and market segment are evolving
How current sales compare with historical results

Explore the new Car Sales Atlas here.