BMW introduced the Concept M Neue Klasse during the 24 Hours of Le Mans, giving an early view of the forthcoming electric M3.
The show car arrives in vivid red finish complete with pronounced wheel arches and a bold front treatment.
The cabin includes four supportive bucket seats trimmed in red and blue leather plus the familiar screen layout from the production i3.

BMW has been developing a high-output edition of the next i3 to serve as an electric counterpart to the well-known M3 sports sedan. Technical hints appeared in January, and the Concept M Neue Klasse, shown today at Le Mans, now supplies a clearer picture of the iM3 expected in 2027.

The automaker states the concept displays the fresh BMW M styling direction and signals the brand's electric path ahead. It draws directly from the i3 sedan arriving later this year. Sharp front lines and swollen rear arches give the car a striking stance.

At the nose the headlamps merge with the kidney grille into two horizontal bars split by a body-colored element, with the BMW emblem positioned above. Yellow accents inside the lamps echo the lighting on the M Hybrid V8 racer at Le Mans. These yellow elements, once limited to CS models, will now appear across future M performance cars.

Large air intakes sit low in the bumper, their form drawn from fast multihull sailboats. Square running lamps called Track Lights sit at the outer edges and are set to become an M signature. A front splitter and hood vent complete the look.

The rear mirrors the front with deep cutouts above the diffuser and matching Track Lights. A sizable ducktail spoiler tops the trunk, while the badge rests between the taillamps. Natural-fiber parts form the splitter, hood outlet, and diffuser, all finished in the new Monza Red paint.

The interior uses the Neue Klasse display layout already seen in the iX3, i3, and updated 2027 7-series, with a wide screen along the dash base and a tilted center touchscreen. Four bucket seats in Bathurst Blue and Berry Red leather stand out, fitted here with five-point harnesses though production cars will likely use standard belts.

Black nubuck leather appears for the first time in an M model on the steering wheel, door panels, and roll bar. The dash uses black knit fabric with hexagonal lighting, while the console is slimmer with a red gear selector and matching paddles. The digital displays receive M-specific updates.

January disclosures confirmed four electric motors, one per wheel, managed by M Dynamic Performance Control software. An 800-volt system supports fast charging, and a battery exceeding 100 kWh promises strong range.

Cylindrical cells are tuned for M use, and the battery structure ties into both axles. The production version of the Concept M Neue Klasse is expected later this year as M begins its electrified chapter.