The newest Q7 marks Audi's initial use of advanced turn signals.
Projectors are integrated into both headlight and taillight units on the luxury SUV.
Stylized arrows appear on the road surface at night in coordination with standard signals.

Years ago Audi and BMW competed to introduce laser headlights first. Although the R8 LMX was revealed ahead of the i8, Munich delivered vehicles sooner. More than a decade has passed and lighting technology has shifted toward matrix LEDs that deliver improved beam patterns and reach.

Headlights continue to advance in 2026. High end vehicles now offer adaptable light patterns and some include projectors. The third generation Q7 joins this group with what Audi calls a world first. When low beams are active the system projects stylized arrows onto the road using built in headlight projectors.

The function operates together with sequential turn signals and engages automatically via the stalk. While many signature lighting options are decorative this addition offers practical value in low light by helping nearby drivers cyclists and pedestrians notice an intended turn and thereby lowering collision risk.

The same advanced signal is also built into the taillights so following traffic can more easily detect a lane change. The rear units use OLED elements that are customizable and can show warning icons to alert others of hazards ahead.

Additional lighting features include a marking function that highlights pedestrians detected at the roadside. When ice is sensed an ice crystal symbol is briefly shown on the pavement. The headlights further adjust for traffic during lane changes and assist with guidance through construction zones or complex intersections.

2027 Audi Q7 with extra brake light

Photo by: Audi

An interrupted light bar is projected onto the tailgate glass to serve as a supplementary brake light. This element has appeared on the Q5 in Europe while the US version includes a Quattro script in the center. Regulations prevent the script in Europe though it echoes earlier defroster designs from decades past.

What do you think?

The overall system is intricate which raises concerns about future repair costs for headlight or taillight assemblies. Diagrams illustrate the complexity inside a digital matrix LED headlight and an OLED taillight.

2027 Audi Q7 headlight assembly

Photos by: Audi

2027 Audi Q7 taillight assembly

Motor1's Take: Automakers keep adding complexity often in the name of progress. Some features deliver real benefits while others serve mainly as talking points. The advanced turn signals fall into the useful group whereas customizable signatures and illuminated grilles lean toward showmanship.