Ford's Horizon series of special editions will celebrate "the rarest places on Earth"

7/27/2026

What's new: The Bronco Desert Rising is a limited-production model celebrating the unique phenomenon in Utah's pink lakes.
Why it matters: Ford is using the new model to launch its Horizon series, yearly specials celebrating natural beauty from hard-to-reach places.
Edmunds says: There are more Bronco special editions than we can count, but this is one of the more comprehensive makeovers. It's also very, very pink.

- Brooklyn, Michigan

Ford has introduced the Horizon collection through the 2026 Bronco Desert Rising. This series will include annual limited-edition versions of its current models, drawing from the natural splendor of Earth's most inaccessible locations. The inaugural release draws inspiration from the distinctive pink lakes found in Utah.

No salt-loving bacteria factor into the pink treatment of this Bronco. Based on the four-door Outer Banks trim with the Sasquatch package, the Desert Rising adds a pink geometric graphics package along its sides and a body-color roof. Bright white 17-inch Method wheels stand out against the graphics, with matching grille inserts placed inside the larger blush-painted grille surround.

This grille element stems from a new DIY grille now offered in the Bronco's accessory lineup, letting owners paint it any color they choose. The cabin features additional pink accents via the Katzkin leather seats, along with a serialized badge indicating one of just 1,000 units produced.

According to Bhavna Mistry, a color and materials designer on Ford's customization team, the Desert Rising draws inspiration not only from the lakes but also from Coral Pink Sand Dunes State Park and the desert sunrises that highlight them best.

In person, the overall package looks more cohesive than expected, helped by the Oxford white paint; buyers can also select gray, black or red. The side graphics are optional, yet skipping them seems unlikely. If committing to pink, going all the way makes sense.

The Desert Rising opens for orders today, with the complete package adding $13,695 to the base Bronco price. If this does not appeal, numerous other Bronco special editions remain available.