When Hyundai introduced its Genesis luxury brand for the 2017 model year, the company followed a strategy common to Asian automakers by delivering strong value alongside luxury features that rival European brands. Honda, Toyota, and Nissan pursued similar routes. The G90 flagship sedan, paired with the midsize G80, helped Genesis establish a premium presence in the American market. The lowest-priced 2026 G90 now carries an MSRP of $94,195, a notable increase from the $69,050 base price of the 2017 model.

For buyers seeking near-Camry pricing while enjoying high-end surroundings, a pre-owned G90 offers an attractive option due to depreciation effects. The 2021 model falls in the middle of the G90 lineup, placing it at the five-year mark where newness meets significant price drops. This year also features the updated front styling introduced in 2020, helping the car retain a fresh appearance despite its age.

Industry forecasts from iSeeCars and CarEdge point to roughly 50 percent depreciation after five years. Real-world listings suggest even greater savings may be possible. This analysis examines current dealer prices for 2021 G90 examples and contrasts them with the Mercedes-Benz S-Class and Lexus LS 500, both of which compete in the same luxury sedan space. All MSRPs referenced include destination fees.

Depreciation Insights for the Genesis G90

iSeeCars data indicates the G90 loses 52.7 percent of its original value over five years, while CarEdge projects a 48.2 percent decline. Averaging these figures yields an approximate 50 percent loss. For the entry-level 3.3T Premium trim priced at $73,995 in 2021, this suggests a used value near $37,000. Current marketplace examples with clean titles and typical mileage around 65,000 miles list near $35,000, aligning closely with projections. The G90 also earns recognition on the IIHS list of top safety-rated vehicles.

Comparing Depreciation Against Rivals

The 2021 Mercedes-Benz S 500 carried a base price of $110,850. iSeeCars estimates a 55.4 percent value loss after five years, pointing to roughly $49,400. Actual listings for clean, average-mileage examples hover around $47,100, reflecting 57.5 percent depreciation. Although the percentage exceeds the G90's, the Mercedes still commands about $12,000 more at resale.

The Lexus LS 500 shows stronger value retention. Its 2021 starting price of $77,025 sits close to the G90, yet iSeeCars forecasts only 42.4 percent depreciation over five years. Used examples typically sell near $47,000, equating to a 39 percent loss. This positions the Lexus as the strongest performer among the three in holding its original value.