Marketing firm Natural Intelligence (NI) received the Dun's 100 Women Tech Leadership Impact Award as the top Israeli high-tech company for advancing women in the workplace. The recognition was presented at the WO.men CEO Summit held at Bloomfield Stadium in Tel Aviv this week.

The annual award from Dun's 100, part of Dun and Bradstreet, along with the Israel High-Tech Association, honored NI for its systematic, measurable, and sustainable model supporting female leadership, as stated in the press release.

NI combines a values-driven strategy with data-based business management. Its approach features quantitative diversity targets, continuous outcome tracking, and adjustments to recruitment and promotion processes.

According to NI reports, women hold 43 percent of management positions and make up 52 percent of the overall workforce, surpassing the national high-tech average of 34 percent during the first three quarters of 2025. Three of the eight executive board members are women: Noa Talmon, Chief People Officer; Smadar Levi, Chief Financial Officer; and Hila Gil, Chief Marketing Officer.

Shila Zabro Weiss, Senior Director at Dun's 100, described the NI model as showing how gender diversity drives business growth rather than standing as an isolated effort.

What Does Natural Intelligence Do?

Founded in 2009 by Nir Greenberg, now serving as Executive Chairman, NI manages a network of comparison platforms that connect consumers with brands in fields including insurance, personal finance, and consumer services.

Currently led by CEO Jonathon Edelshaim, the company ranks among Google's top advertisers worldwide, with more than 500 employees and revenue in the hundreds of millions of dollars.

Dun's 100 operates as Israel's established business ranking system, rating companies across numerous sectors using criteria set and measured by Dun and Bradstreet Israel economists.

Placement in these rankings is viewed in Israeli business circles as a strong indicator of quality for a company and its leadership.

First Year of the Award for Advancing Women in High-Tech

The WO.men CEO Summit, co-organized by the Israel High-Tech Association, launched in 2024 as an annual conference timed around International Women's Day to celebrate leading women in Israeli tech.

This award marks part of an effort by Dun's 100 and the Israel High-Tech Association to expand the event into an ongoing strategic partnership.

2026 represents the first year for the dedicated award recognizing advances for women in high-tech.

Both organizations are establishing a permanent forum of senior women from Israel's tech and industrial sectors.

The forum focuses on advancing women into leadership and management roles while increasing their presence on boards and executive teams.

Shila Zabro Weiss noted her pleasure in seeing the Israeli high-tech sector continue integrating women this year despite challenges, with companies leading strategic initiatives of major business importance.