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(RTTNews) - DoubleVerify Holdings, Inc. (DV) revealed on Monday the expansion of its DV Authentic AdVantage solution to Meta Platforms, Inc. (META) and the TikTok platform, merging media quality safeguards, AI-based optimization, and standalone measurement capabilities.

This advertising solution aims to eliminate the need for advertisers to choose between lower costs and higher media standards.

Initially introduced in June 2025 on select video platforms, DV Authentic AdVantage leverages pre-bid filtering, measurement data, and AI optimization features. It operates on DoubleVerify's Media AdVantage Platform, incorporating DV Scibids AI along with DV Rockerbox for analytics purposes.

Campaign tests conducted on TikTok showed a 98% boost in unique reach, 50% greater efficiency, and a 59% reduction in brand suitability issues, according to the firm's announcement.

During after-hours trading on the NYSE, DoubleVerify shares declined by 0.97 percent to $10.23, following a 0.39 percent drop in Thursday's regular trading session.

The perspectives and statements provided are those of the author and may not align with the positions of Nasdaq, Inc.