Initiative amplifies authentic narratives to emphasize the power of early detection

/PRNewswire/ - The This is ALZ awareness campaign launched today seeks to transform entrenched ideas about Alzheimer's disease by illustrating its appearance during initial phases, where signs are subtle or absent.

Organized by HealthyWomen, the effort centers on firsthand accounts from individuals in the early phases of Alzheimer's, ranging from those with no cognitive changes to others noticing emerging impairments.

Over 7 million Americans live with Alzheimer's, with women comprising nearly two-thirds of cases; older Black and Hispanic individuals face elevated risks. Even with its widespread impact, knowledge about early stages lags. While 99% of Americans recognize the value of early diagnosis, only 16% report strong familiarity with the condition, a disparity This is ALZ targets directly.

"Public perception often limits Alzheimer's to severe late-stage effects, but the truth is more complex," stated Beth Battaglino, RN-C, CEO of HealthyWomen. "Through genuine stories from those in early stages, This is ALZ intends to alter viewpoints, spark proactive discussions, and clarify life possibilities post-diagnosis."

Though late-stage Alzheimer's dominates discussions, the disease evolves gradually with varied early presentations. This is ALZ broadens the narrative, showing how those in early stages can sustain autonomy, relationships, and purpose following diagnosis.

"Many believe a diagnosis signals the end, but for me, it marked a fresh start," shared LauraLee Denler, who navigates early-stage Alzheimer's and counters widespread myths about post-diagnosis existence.

Redefining Possibilities

Core to the campaign are compelling personal testimonies that dismantle stereotypes, proving that early-stage Alzheimer's patients can pursue fulfilling, active lives.

"My experience defies expectations - others overlook my diagnosis because I seem youthful," noted Pako Rios, living with early-stage Alzheimer's, exemplifying the disease's often undetectable early traits.

Ushering in Greater Awareness

Progress in research, diagnostics, and therapies is revolutionizing Alzheimer's management. Innovative tools like FDA-approved blood tests now enable unprecedented early detection.

Early Knowledge Fuels Purposeful Living

This is ALZ stresses that early detection empowers action, reshaping futures. It affords time for planning, informed choices, and prioritizing essentials like wellness, caregiving, and finances, while fostering vital dialogues and networks.

"An early diagnosis opened doors for me, allowing control over my life's direction," explained Kerry Dennis, in the early stages of Alzheimer's, highlighting the benefits of timely insight for deliberate choices.

"Late-stage focus deprives many of vital early information," said Karyne Jones, President and CEO of NCBA. "Efforts like This is ALZ are essential for expanding knowledge, particularly in underserved communities needing clarity on early Alzheimer's. By amplifying true stories and early detection's role, we combat stigma, promote discussions, and equip people to plan effectively and live purposefully."

From Awareness to Impact
The campaign uses real voices to urge the public, leaders, and providers to rethink Alzheimer's and embrace early diagnosis benefits.

This is ALZ deploys a comprehensive strategy - including a dedicated website, social platforms, ads, partnerships, video stories, blogs, and resources - to boost comprehension of early Alzheimer's.

Discover more and view stories from early-stage individuals at ThisisALZ.com.

About This is ALZ
This is ALZ showcases authentic journeys of those with early-stage Alzheimer's. Personal narratives reveal the disease as one facet of life, stressing early knowledge's role in intentional living. Powered by HealthyWomen, visit ThisisALZ.com. Follow @thisisalzvoices on social media.

About HealthyWomen
HealthyWomen leads as the top nonprofit health resource for women. HealthyWomen.org pioneered comprehensive women's health coverage and delivers evidence-based info for smart decisions. For almost 40 years, it has guided women on key health matters. Visit www.HealthyWomen.org. Connect on Facebook, Twitter, Instagram, and LinkedIn.

HealthyWomen created this with Eli Lilly and Company support and collaboration.

SOURCE This is ALZ