Purina rolls out a prominent FIFA Fan Festival presence in Kansas City, including three dog-friendly days, limited-edition merchandise and a donation-backed adoption initiative to enhance the FIFA World Cup 2026 experience.

Purina, partnering with KC2026 - the local committee for FIFA World Cup 2026 - is transforming its pet-first approach into action this summer. The initiative features Dog Days at the FIFA Fan Festival in Kansas City, cementing the City of Fountains as a leading pet-welcoming host for the global tournament.

The highlights include three dedicated Dog Days on select Sundays: June 14, June 21 and July 5, 2026, at the festival site. Dog owners can attend with their pets, immersing in the festivities and claiming a exclusive, customizable Purina x KC2026 Pet Kit - a unique pet soccer jersey available only to Dog Days visitors. All festival long, Purina offers engaging activities celebrating pets' importance to soccer enthusiasts, with complimentary pet outfits, Purina product samples and displays showcasing how animals enhance daily life.

"We're uniting soccer passion with pet devotion for an unforgettable Kansas City event," said Andrea Faccio, President and Chief Growth Officer at Purina. "Letting fans share World Cup thrills with their dogs boosts the joy and shows Purina's vision for pets in sports culture."

The program delivers tailored fun for pets and owners. During Dog Days, attendees snag KC2026 Pet Kits - while available - and personalize them with on-site patches. Other days, visitors craft free custom Purina x KC2026 pet bandanas. A stadium-themed pet station showcases treats from Purina's top dog and cat lines. Leap of Paws lets fans test their leaps against breeds and soccer pros.

"FIFA Fan Festival Kansas City blends worldwide fandom with local heart, and Purina's partnership captures that essence uniquely," said Pam Kramer, CEO of KC2026. "Opening doors for pet-sharing and highlighting adoption groups fosters inclusion. This mirrors our values of connection, compassion and community, with impacts lasting past the matches."

Beyond fan enjoyment, Purina and KC2026 commit to community good via KC Pet Project. Purina funds $50 per adoption during the event, targeting 400 shelter pets for new homes.

"We're thrilled to partner with Purina to boost adoptions and spread our cause across Kansas City," said Kate Meghji, CEO of KC Pet Project. "As the area's open-admission shelter handling over 16,000 pets yearly, this high-profile tie-in lets us engage joyfully and show adoption's transformative power."

Purina's festival setup includes the Petfinder Sup(paw)ters Section, a trophy-room style adoption hub. Guests view adoptable dogs, get details and access Petfinder profiles via QR codes. Petfinder, North America's top online pet database, lists nearly 11,000 shelters across the U.S., Canada and Mexico.

This Kansas City effort advances Purina's sports role, positioning pets as fan experience stars. As U.S. Soccer Federation's Official Pet Care Partner, Purina's recent campaign stars USMNT player Weston McKennie with dogs Sky and Lola, honoring the "team behind the team."

About Purina
Nestle Purina PetCare enriches lives of pets and owners. Since 1894, Purina has advanced dog and cat health through science-driven nutrition.

Purina produces trusted brands like Purina ONE, Pro Plan, Friskies and Tidy Cats. Over 11,000 U.S. employees support products feeding 46 million dogs and 68 million cats annually. Around 500 experts uphold quality standards.

In five years, Purina donated over $150 million to pet-people unity, community and environmental causes.

Purina belongs to Nestle, a Nutrition, Health and Wellness leader. Visit purina.com for details.

About KC2026
This nonprofit manages strategy and Host City operations for FIFA World Cup 2026 in Kansas City, orchestrating the region's biggest sports and fan event.

Supporters include Black & Veatch, JE Dunn Construction, Purina PetCare, Populous and The University of Kansas Health System - industry leaders fueling Kansas City's economy and the tournament.

About KC Pet Project
A 501(c)(3) nonprofit building pet-people safety nets. It runs Swope Park's municipal shelter, the region's sole open-admission facility, aiding over 16,000 animals yearly across 14 sites like Zona Rosa and Overland Park centers.

Services cover intake, vet care, adoptions, fostering, rehoming and retention aid via "Keep 'Em Together, KC" for hardship cases. Visit kcpetproject.org or follow @kcpetproject on social media.