The National Restaurant Association is asking Congress to postpone a federal prohibition on hemp-derived THC beverages scheduled for November and to build a consistent national system that protects consumers while allowing restaurants to offer these items.

National Restaurant Association Calls on Congress to Establish a National Regulatory Framework for Hemp-Derived THC Beverages

A federal ban on the drinks set to take effect in November would eliminate this 1.6 billion dollar market opportunity for restaurant operators

The Association sent a letter to congressional leaders supporting a lasting set of rules that would include age checks, manufacturing standards, clear marketing and labeling, dosage information, and workable impairment guidelines. The plan would also let states and cities adjust rules to fit local needs, much like alcohol oversight.

Sean Kennedy, Chief Advocacy Officer of the National Restaurant Association, noted that consumers have shown strong interest in these beverages. He stressed that lawmakers must decide whether to allow safe enjoyment of the products or let a growing market that helps small businesses vanish due to the lack of sensible oversight.

Why Consumers Are Choosing Hemp-Derived THC Beverages

Research from the Association shows that 5 percent of restaurants serving alcohol already provide these drinks, while 26 percent of all restaurants would consider offering them once clear rules exist. That level of interest points to a possible 1.6 billion dollar annual market.

Kennedy added that demand reflects changing habits, especially among younger guests who seek social options without alcohol. For busy beverage-focused venues, the products give operators another way to meet guest preferences.

Why Hemp-Derived THC Beverages Matter for Restaurant Operators

Restaurants face tight profits. In 2024 the median full-service restaurant pre-tax margin dropped to 2.8 percent from 4 percent in 2019, and 42 percent of operators reported no profit last year. Hemp-derived THC beverages represent a fresh, regulated category that can help owners stay competitive. For those already selling the drinks, losing the revenue could mean the difference between staying open and closing.

The Association requests a two-year postponement of the ban. This pause would give multi-unit and franchised brands time to plan while Congress builds a national system.

What Congress Needs to Do on Hemp-Derived THC Beverages

Simply banning the products without a replacement framework will not remove demand. It will only prevent responsible operators from serving customers safely. Clear rules and a smooth transition would let restaurants keep steady operations, respond to guest preferences, maintain safe service, and support local economies and jobs.

Kennedy warned that the current market will close in November because of last year's legislation. He urged Congress to act quickly by delaying the ban and starting a careful, safety-centered regulatory process for this new category.

About the National Restaurant Association

Founded in 1919, the National Restaurant Association serves the restaurant industry, which includes more than 1 million outlets and 15.7 million employees. Working with 52 state associations, the group focuses on advocacy, education, and food safety. It hosts the industry's largest trade show, runs the ServSafe training program, and supports the ProStart high school career program.

SOURCE National Restaurant Association