Travel advisors gain firsthand expertise through partnerships with Atlas Ocean Voyages, Scandinavian Airlines and NORDIC STAR

Internova Travel Group, recognized as one of the largest travel services companies globally, is broadening its commitment to sustainable travel education via its Green Circle initiative. This involves an exclusive Arctic expedition aimed at equipping luxury travel advisors with direct experience in expedition travel, a growing area in the luxury market.

The program was created alongside Atlas Ocean Voyages, Scandinavian Airlines (SAS) and NORDIC STAR. It showcased the compatibility of luxury travel with sustainability practices and equipped advisors to guide clients toward better-informed decisions.

"Through Green Circle, we are committing to immersive educational experiences that provide advisors throughout our portfolio with enhanced insight into sustainable travel and bolster the expertise they offer to clients," stated J.D. O'Hara, CEO of Internova Travel Group. "Partnering with top industry players allows us to develop educational opportunities that advantage advisors, travelers and the places they explore."

Throughout the expedition, luxury travel advisors from Internova examined sustainability in various aspects of travel, including expedition cruising, aviation, destination management and hospitality. Key activities featured in-depth talks with Atlas Ocean Voyages executives on ethical expedition practices, learning modules on Arctic preservation, tours of eco-conscious hotels in Norway selected by NORDIC STAR and updates on Scandinavian Airlines' sustainability programs.

"Seeing the Arctic in person provided me with a greater appreciation of responsible expedition travel," noted Selma Weisbein, an advisor participant from Global Travel Collection, part of Internova. "The insights gained will enable me to more effectively counsel clients looking for enriching luxury trips and support wiser travel decisions."

This Arctic expedition represents the second learning journey in Internova's Green Circle program, underscoring the firm's ongoing dedication to embedding sustainability in advisor training, partner selections and client interactions. Green Circle extends options for advisors in its brands to access unique educational trips that keep them current with changing traveler demands and promote a sustainable travel sector.

Green Circle further aids Internova's wider sustainability work, such as carbon neutrality projects and support for UNESCO's World Heritage Programme to safeguard important cultural and natural sites.

For additional details on Internova's Green Circle initiative and sustainability activities, please visit internova.com/sustainability.

About Internova Travel Group

Internova Travel Group is among the globe's biggest travel services firms and a 2026 Forbes Most Trusted brand. It unites a collection of prominent brands offering personalized travel services to leisure, corporate and entertainment clients. Via its unique divisions, Internova oversees leisure, business and franchise activities and represents over 100,000 travel advisors in 6,000 company-owned and affiliated sites in the United States, Canada, Mexico and the United Kingdom, operating in more than 80 countries around the world.

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SOURCE Internova Travel Group