The Route 66 Centennial celebration merges fun, rivalry, giving back, American heritage, and star-powered narratives in a nationwide trek aiding nonprofits throughout the nation.

, /PRNewswire/ - The Great American Road Rally, a fresh celebrity-led TV spectacle hosted by Ian Ziering, is set to debut this autumn on The CW, broadcasting Wednesdays at 9:00 PM ET/PT from September 2 through November 25, 2026.

Launching amid the 100th Anniversary of Route 66 and the 250th Anniversary of the United States, the program guides viewers on an energetic trek along America's famed highway, mixing thrills, contests, amusement, local festivities, and charitable efforts.

Created by 7 Bridges Media Group (7BMG), The Great American Road Rally showcases well-known figures from TV, music, athletics, humor, and pop culture as they cruise historic Route 66, explore famed spots, face distinctive tasks, recount personal tales, and highlight nonprofits delivering real change in towns nationwide.

At its heart, the program rests on one core concept: turning rivalry into support.

Over the season, celebrity groups will back ten nonprofits focused on families, kids, veterans, emergency workers, local initiatives, and those facing hardship. While the weekly travels and star challenges deliver the excitement, the main goal remains lifting up groups and individuals strengthening communities daily.

Hosted by Ian Ziering, the show unites familiar faces from television, music, sports, comedy, and pop culture whose work spans decades of U.S. entertainment.

"The Great American Road Rally was designed to honor the American spirit, the open highway, the heritage of Route 66, and entertainment's ability to unite people around meaningful causes," says Ziering. "It goes far beyond a simple travel show; it serves as a nationwide tribute to community, kindness, U.S. traditions, and the charitable drive linking us all."

Each week, viewers will encounter new celebrity guests, learn about standout nonprofits, and enjoy novel challenges, locations, and memorable scenes, offering fresh reasons to watch across the full run.

Unlike standard contest formats, The Great American Road Rally ensures every cause gains support.

Audiences will also join via local gatherings, giving campaigns, online interaction, public events, viewer involvement chances, and special updates linked to the trip. Fans can track the Rally from early production through the finale with star reveals, nonprofit features, behind-the-scenes looks, filming news, and community ties shared before and during the season.

Production starts in August 2026, with the crew moving from the Midwest to the Pacific Coast along historic Route 66 and wrapping in a special finale during Thanksgiving week.

As the country readies for two major milestones, the Route 66 Centennial and the nation's 250th Anniversary, The Great American Road Rally seeks to offer a shared national TV moment grounded in adventure, nostalgia, amusement, generosity, and the lasting appeal of the open road.

Further celebrity guests, nonprofit partners, production notes, local events, sponsorship chances, and public involvement plans will roll out over the summer as the Rally advances toward its September start.

For production notes, filming spots, celebrity reveals, charitable efforts, sponsorship options, and public participation details, visit the official site.

About The Great American Road Rally

The Great American Road Rally is a celebrity-led TV event honoring the history, culture, people, and communities of historic Route 66 while boosting awareness and aid for nonprofits across America. Hosted by Ian Ziering, the series blends adventure, competition, storytelling, music, sports, comedy, philanthropy, and audience involvement into a distinctly American TV experience where the real winners are the organizations and causes supported.

The Great American Road Rally is produced by 7 Bridges Media Group (7BMG).

SOURCE 7 Bridges Media Group