"There's No Such Thing As Fine to Drive" program grows by turning table bookings into an easy path for responsible choices.

/PRNewswire/ -- HEINEKEN USA has launched an innovative collaboration with OpenTable that lets diners name their designated driver right during the reservation process. Built on HEINEKEN USA's There's No Such Thing As Fine to Drive initiative, the effort grew from a recent poll showing 71 percent of Americans would be more inclined to arrange a safe ride if prompted while booking. The tie-up aims to clear hurdles for smart decisions and spotlight the DD as the hero of the evening, a view shared by 58 percent of Americans.

"HEINEKEN holds a long-standing global goal to foster genuine connection, which includes keeping social moments responsible and easing the path to moderation," said Anne de Graaf, Chief Corporate Affairs Officer at HEINEKEN USA. "By highlighting the DD role, we aim to show that skipping alcohol does not mean skipping enjoyment. Our Heineken 0.0 delivers full social connection with zero judgment. This OpenTable partnership shows that choosing not to drink is a valued option, reshaping how people plan evenings from the first booking."

"OpenTable constantly seeks meaningful ways to link diners and restaurants," said Reece Jones, General Manager, OpenTable Media. "We are pleased to work with HEINEKEN USA through our tailored media tools to achieve that goal while introducing responsible consumption awareness into the booking flow."

Additional survey findings include:

The Inclusive Dinner Party: 49 percent of Americans say non-alcoholic beer helps them feel part of social moments when they skip alcohol.
The Key to a Better Experience: 82 percent of Americans say they enjoy their evening more when a safe ride is set in advance.
- The Reservation Blindspot: 57 percent of Americans say planning a designated driver or safe ride is not something they usually consider when booking restaurant or venue reservations.

FIRST STOP: HOUSTON
Using these insights, HEINEKEN USA and OpenTable are launching the pilot in the busy driving city of Houston, Texas this summer. Houston-specific findings showed 34 percent of locals have underestimated their intoxication level once behind the wheel and 36 percent have driven after drinking because they were the most sober in the group.

REWARDING THE HEROES OF THE NIGHT: HOW TO PARTICIPATE
Diners who book through a dedicated OpenTable landing page can name a DD ahead of time, unlocking perks for that responsible choice.

The pilot runs at ten Houston restaurants each weekend from Friday, July 31st through Sunday, October 4th:

Federal American Grill (Downtown)
Federal American Grill (Shepherd)
Federal American Grill (Katy)
Federal American Grill (River Oaks)
Goode Company Seafood Memorial
Goode Company Seafood Westpark
Good and Co. Kitchen and Cantina - Heights
Morton's Houston Downtown
Morton's Houston Galleria
Truluck's - Ocean's Finest Seafood and Crab - Houston

With survey results showing 64 percent would volunteer as DD more often if venues covered non-alcoholic drinks, HEINEKEN USA is covering the Heineken 0.0 tab for select Houston designated drivers and supplying ride-share vouchers via SafeRides.org for a future outing.

HEINEKEN USA research also found that 37 percent nationwide would be motivated by rideshare vouchers. To deliver those rewards, HEINEKEN USA partners with SafeRides.org, a 501(c)(3) nonprofit that has provided over 300,000 safe rides since 2003. Through this link, select DDs receive discounted rideshare vouchers for a later night out, ensuring the caretaker is also cared for.

For more information, please visit the dedicated OpenTable page.

About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken - the world's most international beer brand, Heineken 0.0 - an alcohol-free beer innovation, Heineken Silver - a new lower-carb, lower-cal world-class light beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Bohemia and more. For news and updates visit HEINEKENUSA.com.

About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 70,000 restaurants worldwide fill 2 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on their team, guests, and bottom line while enabling diners to discover and book the perfect restaurant for every occasion.

About SafeRides
Safe Rides Unlimited (SafeRides.org) is a 501(c)(3) nonprofit organization dedicated to preventing impaired driving by providing safe, affordable, and reliable transportation alternatives. Founded in 2003, the organization partners with licensed transportation providers nationwide to offer discounted luxury transportation, including charter buses, sprinter vans, limousines, SUVs, and party buses, while promoting responsible travel and safer communities. Through its nationwide network, Safe Rides Unlimited helps individuals, groups, and organizations access professional transportation at reduced rates, making it easier to choose a safe ride home.

Survey Methodology
National: HEINEKEN USA conducted an online survey in partnership with a trusted third-party vendor among n=1000 general population Americans 21 years or older. The gen pop sample is nationally representative in terms of age, gender, race/ethnicity and region. The survey was fielded between April 2-12, 2026 and the margin of error (MOE) for the total sample at the 95 percent confidence interval is plus or minus 3 percentage points (ppts).

Houston: HEINEKEN USA conducted an online survey in partnership with a trusted third-party vendor among n=1000 general population Americans 21 years or older, based in Houston. The sample is as nationally representative as possible in terms of age, gender, race/ethnicity and region. The survey was fielded between April 3-13, 2026 and the margin of error (MOE) for the total sample at the 95 percent confidence interval is plus or minus 3 percentage points (ppts).

Terms and Conditions
No purchase necessary to enter or win. Purchasing a product will not improve your chances of winning. Sweepstakes is open only to legal residents of U.S. residing in the state of Texas, who are 21 or older as of date of entry. Sweepstakes is governed exclusively by the laws of the U.S.

Sweepstakes begins at 12:01 a.m. Central Time (CT) on 7/31/2026 and ends at 11:59 p.m. CT on 10/4/2026. To enter, and for full terms and conditions and prize details, visit the dedicated OpenTable page and follow the on-screen entry instructions. (Note: each entrant must complete the pre-experience survey and assign a designated driver for their dinner party reservation.) Normal time rates, if any, charged by Internet service providers will apply. All entries must be submitted by 11:59 p.m. CT on 10/4/2026.

1 *21 plus Americans can complete the pre-experience survey and book a reservation entering their DD for a chance to receive a $25 gift card to purchase Heineken 0.0 for their night out. Upon completion of the post-experience survey, select DDs will also receive a $100 SafeRides.org voucher.

CONTACT: press contact

SOURCE Heineken USA