Genesis donated $10,000 to aid Pacific Palisades wildfire recovery efforts, directing funds to Tee It Up for Pali and the Palisades Elementary Charter School fifth-grade culmination event.

/PRNewswire/ - Genesis expanded its California Rises initiative by making fresh community investments in Tee It Up for Pali and the Palisades Elementary Charter School fifth-grade culmination. The company allocated $10,000 between these two local programs to sustain long-term recovery work after the 2025 Southern California wildfires.

"California Rises has now delivered more than $9 million in charitable support, including tournament vehicles donated since the wildfires struck the Los Angeles area in 2025," said Tedros Mengiste, chief operating officer of Genesis Motor North America. "This latest $10,000 gift shows our steady focus on the neighborhoods where we operate, assisting Pacific Palisades as it recovers, rebuilds, and grows stronger."

Tee It Up for PaliGenesis acted as a Silver Sponsor for the first Tee It Up for Pali golf fundraiser held on Monday, June 8, at Mulholland Hills Country Club. The event raised resources to rebuild Palisades Elementary Charter School after the 2025 fires.

Alongside the $5,000 sponsorship gift, Genesis provided a raffle prize that included a 2027 Genesis Invitational experience and a selection of branded items. Guests explored the brand at on-site displays featuring the GV80 Coupe Prestige Black. Genesis also invited local first responders to join its tournament group, linking civic and safety leaders from the region.

Palisades Elementary Charter School 5th Grade CulminationThe fifth-grade class at Palisades Elementary Charter School endured repeated setbacks, displaced first by the COVID-19 pandemic and again by the 2025 wildfires. The school remains the only public campus in Palisades still operating off site.

Genesis supplied $5,000 plus in-kind items, goodie bags, refreshments, and a photo station to mark the culmination ceremony on Wednesday, June 10. "Many of these students lost homes in the Palisades fires, so returning for the ceremony carried deep emotion," noted Allison Holdorff Polhill, Senior Advisor and District Director at Los Angeles Unified School District. "The last time many stood on campus was the evacuation day. Gathering again to honor their work and create one last memory meant a great deal. We thank Genesis for supporting our community and delivering a memorable experience."

California RisesAfter the 2025 Southern California wildfires, Genesis created California Rises to combine immediate aid with longer-term rebuilding. The program has provided more than $9 million in vehicles and funding to groups such as the Los Angeles Fire Department Foundation, American Red Cross, Habitat for Humanity, World Central Kitchen, the California Fire Foundation, and the Genesis Inspiration Foundation.

Genesis Motor North AmericaGenesis is a global automotive brand focused on premium design, safety, performance, and innovation with an eye toward sustainability. Rooted in Korean heritage and hospitality, the brand treats customers as honored guests.

Genesis Motor North America sells an expanding lineup of SUVs, sedans, and electric models through more than 190 independent U.S. retailers and over 30 Canadian agency distributors. The brand operates more than 100 standalone retail locations across North America, with additional sites planned. Customers can visit Genesis House in New York City or explore offerings through retail partners.

SOURCE Genesis Motor America