Multi-channel campaign spans Amazon Ads channels including Prime Video, Fire TV, Alexa, and Amazon Fresh Bags, as well as digital media channels and in-store activations across the United Kingdom, Germany, and Spain.

The country brand essential COSTA RICA is showcasing Costa Rican fresh goods to millions of shoppers in the United Kingdom, Germany, and Spain via "The Natural Choice," a wide-reaching international effort that covers Amazon Ads platforms together with digital outlets and more than 240 tasting sessions at leading European stores. The effort highlights the freshness, quality, and source of Costa Rican bananas, pineapples, coffee, and cassava.

The drive seeks to engage audiences during leisure and purchase times through video clips, meal ideas, product samplings, and hands-on activities. With themes such as "from our land to your table" and "the natural choice for modern living," the project urges shoppers to add Costa Rican bananas, pineapples, coffee, and cassava to simple dishes created by local chefs in each country.

"The Natural Choice" shares the tale of Costa Rican goods with viewers through Amazon Ads points in all three nations, such as the Amazon Brand Store, Prime Video spots, a tailored Fire TV page, Alexa custom features in the UK and Germany, and Amazon Fresh Bags in the UK and Spain. All material centers on 12 new recipe videos, four per market, made by regional chefs who blend Costa Rican ingredients with their local food traditions.

"At essential COSTA RICA, we keep seeking fresh methods to link our farm offerings with European buyers in ways that feel creative yet truly natural," said Adriana Acosta, Director of essential COSTA RICA. "Partnering with Amazon Ads Brand Innovation Lab lets us join daily routines, whether users craft a dish with Alexa, learn about Costa Rican items on Fire TV ahead of a movie, or gain recipe tips from their Amazon Fresh bag. This effort boosts the standing of Costa Rica's farm sector and offers a real way for the Trade and Investment Promotion Agency of Costa Rica (PROCOMER) to back one of the nation's key production areas."

This project extends the first stage of "Natural Choice" created with Amazon Ads Brand Innovation Lab in the second half of 2025. That effort, the initial multi-market national export brand push on Amazon Ads, covered the United Kingdom, Spain, and Germany through Amazon Ads spots like Fire TV, Prime Video, the Amazon Brand Store, Amazon Fresh Bags, Amazon Lockers, and a branded Alexa session to present Costa Rican goods to European buyers, supported by digital platform actions and strong media placements to reach consumers directly and lift the profile of Costa Rican items in key markets.

"What stands out in this campaign is how smoothly it blends into daily routines," says Kate McCagg, Global Head of Amazon Ads Brand Innovation Lab. "Whether viewers watch a recipe on Fire TV, cook without touching controls via Alexa, or unpack their groceries, the tale of Costa Rican produce reaches them naturally and brings helpful details plus energy to routine moments."

These steps form part of Costa Rica's wider plan to broaden its farm exports in European markets. Data from PROCOMER shows exports of green coffee, pineapple, banana, and cassava to Spain, Germany, and the United Kingdom rose by 23.6 percent in the first four months of 2026 versus the same stretch in 2025, moving from USD 142.2 million to USD 175.8 million. The gains point to rising interest in Costa Rican goods among European buyers who prize quality, sustainability, traceability, and origin.

The campaign runs through European late spring and early summer, a strong window for promoting fresh items and well-being lifestyles. Beyond lifting Costa Rica's global image, the project aims to tie the nation more closely to sustainability, biodiversity, and the freshness of its farm goods and methods.

This second stage adds in-store events that place the campaign directly before shoppers at retail sites. In France, 120 tasting sessions with Costa Rican pineapple and cassava occur in 20 Intermarché stores in and near Paris during June and July. In Germany, another 120 fresh pineapple tastings take place in 17 EDEKA stores from the Meyer and Struve groups in Hamburg and nearby zones over the same months, further raising the profile of Costa Rican farm products in both markets.

"The Natural Choice" began on June 22, 2026, and continues across the United Kingdom, Germany, and Spain. For details, check the essential COSTA RICA Brand Store on Amazon.

About essential COSTA RICA

essential COSTA RICA serves as Costa Rica's official nation brand, built to promote and leverage the country's image abroad. The approach works to enhance the nation's standing through tourism, foreign direct investment, and exports.