Flying taxi services are approaching commercial reality.

Virgin Atlantic and Joby revealed a partnership at the Farnborough Air Show on Wednesday to introduce Joby's air taxis in the UK.

This would enable passengers arriving on transatlantic flights to reach central London from Heathrow Airport in just 8 minutes, versus over an hour by car.

Customers could reserve these air taxi trips directly through the airline's app or website.

Joby's president of operations, Bonny Simi, indicated to Business Insider that the fare for a seat would be comparable to Uber prices.

The cost from Heathrow to central London is projected at $130 to $160, matching Uber Black rates around $130 and London Black Cab fares up to $160.

The service is also slated for Manchester Airport, with potential routes to Leeds taking about 15 minutes for the 40-mile distance.

"Together, we'll create more seamless journeys for our customers, making it easier than ever to travel between towns, cities, and our airports," said Virgin Atlantic CEO Corneel Koster.

Joby first partnered with Virgin last year, but Wednesday's agreement provides more insight into how the tie-up will operate.

It builds on a similar agreement with Delta Air Lines, which holds a 49% stake in Virgin Atlantic.

Air taxis, also known as electric vertical-takeoff-and-landing aircraft (eVTOLs), operate similarly to helicopters but produce much less noise. This means they could operate over cities without annoying residents, opening up the possibility of myriad new routes.

Joby's aircraft uses six tilting propellers and is expected to be deployed on routes of up to 100 miles.

The company demonstrated its service in New York three months ago, flying from JFK Airport to Midtown Manhattan in under 10 minutes.

Rob Wiesenthal, the CEO of Blade - which sold its passenger transport business to Joby last year - previously told Business Insider he expects the air-taxi service to be running in New York by the end of this year.

The UK's Civil Aviation Authority is targeting having eVTOLs certified to carry passengers commercially from the end of 2028.