Trump Tower. Trump National Golf Club. Trump Steaks. Even prior to his presidency, Donald Trump showed a clear habit of attaching his name to various properties and products.

Throughout his second non-consecutive term, Trump has named and renamed numerous government programs and buildings after himself, often proceeding despite objections and legal challenges. His appointed board members, administration officials, and Republican supporters have similarly incorporated his name or image into their projects.

"President Trump concentrates on protecting the nation rather than seeking attention," White House spokesman Davis Ingle told Business Insider. "Yet because of his many achievements, such as enacting the biggest tax reduction ever, strengthening border security, promoting peace through power, and additional efforts, it is understandable that local leaders and other dedicated citizens wish to honor the President's significant contributions to the American public."

Below is an overview of all the places where Trump has applied his name and image since returning to the White House up to this point.

December 2025: The Department of the Interior announced that Trump would appear on the 2026 America the Beautiful pass.

Trump becomes the first sitting president featured on the pass, which allows access to more than 2,000 recreational locations managed by six federal agencies such as the National Park Service, the US Forest Service, and the US Fish and Wildlife Service.

Trump's official White House portrait is displayed next to an image of George Washington.

The Center for Biological Diversity initiated a lawsuit to prevent Trump's image from being included on the pass, claiming that federal regulations require the America the Beautiful Pass to display the winning entry from the National Parks Foundation's yearly competition.

In comments to The Hill, a White House spokesperson described the lawsuit as "frivolous" and stated that the organization "ought to express gratitude to President Trump for improving access for Americans to appreciate our stunning national parks."

In May 2026, House Democrats requested court permission to join the lawsuit, which remains under review in federal court according to E&E News, a Politico publication. The court has yet to decide on the request.

December 2025: The State Department added Trump's name to the United States Institute of Peace.

The structure now displays "Donald J. Trump United States Institute of Peace."

The State Department's site indicates the institute received its new name "to honor the President's dedication to global peace efforts."

Secretary of State Marco Rubio expressed support for the choice in a December X post: "President Trump will be recalled in history as the President of Peace. It is appropriate for our State Department to showcase that," he noted.

Trump mentioned in February that he did not propose the name but that Rubio suggested it. Rubio's specific involvement in the renaming remains unverified.

A State Department spokesperson declined to address questions on Rubio's participation, informing Business Insider: "President Trump is the President of Peace and the top negotiator in history. The President Donald J. Trump Institute of Peace highlights his focus on diplomacy and negotiations to promote worldwide peace."

December 2025: Trump announced a new "Trump-class" of ships as part of his plan to bolster American shipbuilding.

The White House's $1.5 trillion defense budget for fiscal year 2027 allocates $65.8 billion to create the "Golden Fleet," a shipbuilding effort that involves building a new class of US Navy battleships named for Trump.

Then-Secretary of the Navy John Phelan stated in December 2025 that "the upcoming Trump-class battleship, the USS Defiant, will rank as the largest, most powerful, most adaptable, and most attractive vessel on any ocean globally."

Navy budget records indicate the USS Defiant is scheduled for acquisition in 2028 at an estimated cost exceeding $17 billion.

December 2025: Trump added his name to the Kennedy Center, but the change was struck down by a federal judge in May.

In December 2025, the Kennedy Center's board of trustees appointed by Trump approved renaming the facility. Signage was installed reading "The Donald J. Trump and The John F. Kennedy Memorial Center for the Performing Arts."

"The unanimous decision acknowledges that the current Chairman rescued the organization from financial collapse and physical damage," Roma Daravi, the center's vice president of public relations, told Business Insider in a statement at the time. "The updated Trump Kennedy Center demonstrates clear bipartisan backing for America's cultural hub for future generations."

Democratic Rep. Joyce Beatty, serving as an ex officio board member of the Kennedy Center's trustees, launched a lawsuit arguing the name change violated the law. Judge Christopher R. Cooper decided in May 2026 that "Congress assigned the Kennedy Center its name, and only Congress holds the authority to alter it," directing the removal of Trump's name from the building, website, and related materials.

Following the removal of Trump's name from the building, the exterior has stayed covered in scaffolding and tarps.

December 2025: Trump launched the "Trump Gold Card" visa program targeted at wealthy foreigners.

Trump created the Trump Gold Card through an executive order in September 2025 without congressional approval. The residence-by-investment initiative offers foreigners a route to US citizenship "rapidly," requiring a $1 million contribution to the US Department of Commerce and a $15,000 Department of Homeland Security processing fee following background clearance.

Commerce Secretary Howard Lutnick informed reporters in February that the card would supplant the EB-5 immigrant investor visa program. He noted in April that one individual had received approval.

CNBC reported in May that 338 individuals had submitted applications for the Gold Card and 165 had paid the processing fee.

January 2026: The Trump Route for International Peace and Prosperity was established as part of a peace agreement between Armenia and Azerbaijan.

In August 2025, Trump welcomed Azerbaijani President Ilham Aliyev and Armenian Prime Minister Nikol Pashinyan to the White House to finalize a peace accord that included a new transit route along with bilateral economic pacts with the US.

Secretary of State Marco Rubio met with Armenian Foreign Minister Ararat Mirzoyan in January and revealed that the transit corridor would be designated the Trump Route for International Peace and Prosperity.

January 2026: Southern Boulevard near Mar-a-Lago in Florida was renamed to President Donald J. Trump Boulevard.

Florida's state legislature approved renaming Southern Boulevard, a 4-mile stretch leading to Trump's Mar-a-Lago property in Palm Beach, as President Donald J. Trump Boulevard in July 2025. The updated name was formally presented during a dedication event at Mar-a-Lago on January 16.

"When individuals notice the attractive sign illuminated brightly at night displaying 'Donald J. Trump Boulevard,' they will experience a sense of pride, simply pride," the president remarked at the ceremony. "Not pride in myself but pride in our nation, pride in this state, since our country will grow stronger, wealthier, and more prosperous, which describes its current state."

February 2026: Trump launched TrumpRx.gov, a website for buying discounted prescription drugs.

TrumpRx.gov functions as a guide for purchasing discounted prescription medications straight from producers without middlemen, modeled after Mark Cuban's Cost Plus Drugs approach.

Trump has also revealed agreements with Pfizer, AstraZeneca, Novo Nordisk, and Eli Lilly to reduce prescription drug costs by removing pharmacy benefit managers, or PBMs.

March 2026: The Treasury Department announced that Trump's signature will appear on paper currency a first for a sitting president.

Secretary of the Treasury Scott Bessent stated that, to mark the US's 250th anniversary, Trump's signature would be included on upcoming paper currency to acknowledge the president's guidance "toward remarkable economic expansion, sustained dollar strength, and financial stability."

Only signatures from US Treasury officials have previously appeared on paper currency, marking Trump's signature as a sitting president a notable first.