Food prices are not the only costs climbing for shoppers. Following similar moves by rival chains, Shufersal has increased its online delivery fee by 20 percent, moving from NIS 29.90 to NIS 35.90. The change brings the company in line with Rami Levy, Victory, Machsanei HaShuk and Hatzi Hinam, all of which adjusted rates earlier this year. Carrefour, Tiv Taam and Keshet Teamim are the remaining chains that have kept their fees unchanged.

The higher delivery charge adds to a series of recent price increases across the sector. Families ordering several times each month will face extra monthly outlays of tens of shekels, even before any new items are added to their carts.

Chains attribute the adjustment to higher rates charged by distribution contractors, ongoing shortages of delivery personnel and delays in receiving permits for drivers from abroad. They note that the delivery service itself operates at a loss and that part of the added expense must now be passed along to customers.

Self-pickup no longer offers a clear saving in every case. Shufersal applies a NIS 15 service fee on orders below NIS 750 and NIS 10 on larger orders. Most chains also maintain minimum order thresholds ranging from NIS 250 to NIS 350.

Carrefour Online continues to charge NIS 29.90 for delivery. Tiv Taam holds its fee at NIS 29.90 and offers free delivery on orders above NIS 750 through a promotion running until the end of 2027. Keshet Teamim charges NIS 29.90 for orders up to NIS 750 and NIS 15 for self-pickup; above that threshold the delivery fee falls to NIS 14.90.

Alongside the fee increase, Shufersal introduced a limited online coupon campaign offering 50 percent off selected items such as a six-pack of Coca-Cola, Mateo olive oil, Huggies wipes, a four-pack of Starkist tuna and Fitness crackers.

The coupons carry restrictions: they may be used only twice, must be loaded before checkout, apply solely to Sunday through Tuesday deliveries between July 4 and 7, and require a minimum supermarket order of NIS 399. Delivery fees and coupon value are excluded from the minimum, and altering the delivery date voids the discount.

Victory and Machsanei HaShuk still provide free delivery on Sundays and run occasional promotions. With Shufersal now participating in the broader adjustment, higher delivery costs appear set to remain a standard component of household expenses.

Shufersal Statement on Rising Costs

Shufersal said the new coupon program delivers savings of up to NIS 130 per qualifying order. At the same time, service fees were revised because of substantial growth in operational and delivery expenses. The company emphasized that it continues to subsidize part of these fees to support its customers.