Jeonghan and Joshua from the popular K-pop group Seventeen are giving fans an immersive dream and a visual guide for shopping and styling.

The two vocalists are launching as a new unit, building on the 13-member band's work. Starting Monday, they will perform as JxJ - dropping their album, "DREAMSCAPE," and launching a joint concert tour across six Asian cities.

They have been filling their Instagrams and a detailed visual journal on their combined Pinterest account.

This stands out in K-pop, where teasers usually appear on YouTube or the fan platform Weverse.

In a written interview with Business Insider, the pair explained their use of Pinterest to present the visual world, concept, and overall feel of "DREAMSCAPE."

The mood boards and range of images they shared serve as a small present for their fans.

"JxJ Diary is a space we created to share the concept and vibe of the album more directly with fans before its release. We spent a lot of time thinking about what kind of content they would enjoy, and decided to launch our first-ever Pinterest channel featuring different sides of ourselves," the duo said.

The singers wanted to explore the idea of "dreams" through the posts. They gathered photos and behind-the-scenes shots, from casual moments to early looks at their album photoshoots.

"We hope fans will take inspiration from the album's imagery and vibe, and express it in their own ways," they added. "It would be really fun to see them create their own version of 'DREAMSCAPE' on Pinterest by collecting photos, experimenting with styling, and curating images that reflect their personal tastes."

The commercial side of the duo

That invitation connects to a K-pop fan economy where an album is not only heard or watched but also worn, collected, decorated, and remade.

The two Seventeen members belong to a group whose fans collect photo cards, travel to concerts, and buy albums and merchandise. Seventeen's 2023 album, "FML," still holds the record for first-day sales for a K-pop album, with more than 6.4 million copies sold. The band's "NEW" tour from 2025 to 2026 included 31 shows in stadiums across Asia and four US cities, drawing close to a million fans, in person and online.

JxJ now gives Seventeen's fandom something new to follow: Jeonghan and Joshua together, and the similarities in their personal style.

Ayumi Nakajima, Pinterest's APAC head of content partnerships, told Business Insider the platform had seen rising interest in K-pop, making it ideal for JxJ to build presence.

Nakajima said the collaboration with the duo's agency came from the idea that K-pop fans connect with more than just the music. Pinterest gives fans a space to "explore the visual inspiration behind the artist's stories" and "save what resonates with them."

Pinterest has seen strong growth in interest for all things Korea. Searches for "K-pop style" rose 19 percent globally year over year, while "K-beauty" searches rose 114 percent. In Japan, searches for "K-pop fan art" climbed 368 percent, while "trading card decoration" rose 77 percent.

"What visual experiences like the JxJ diary do is bring fans into an artist's creative world earlier, giving them more time to engage with the aesthetics, ideas and storytelling behind a release," Nakajima said.

"That early engagement can really shape fandom-led commerce, because fans aren't just showing up at the point of purchase," Nakajima added. "A look, a mood or a visual reference can spark interest weeks before someone decides what to wear to a concert, what beauty look to try, or what pieces they want to buy."

As for the artists behind the Pinterest board, they are ready to deliver seven tracks spanning genres they are "exploring for the first time" on the new album. The duet songs, from early teasers, involve experiments with house, synthpop, and dance rock. There are also two solo tracks - Joshua's punk rock song, "Not Personal," and Jeonghan's dreamy track, "Coloring."

"Seventeen has a certain energy when all 13 members are together, but we think the two of us have a different kind of chemistry when we are together," they told Business Insider. "Rather than trying to showcase something entirely new, we wanted to bring out our natural sides and individual charms as much as possible."

The album is also the result of "a lot of conversations" about the kind of art they each wanted to create.

"By sharing our ideas and the images we each had in mind, we were able to understand each other's tastes on a deeper level," the duo said.

They took a couple of trips together, too, which helped them "get to know each other better and shape a direction that felt uniquely ours."

"We also experimented with our vocals to show a new side of ourselves, so we hope fans will enjoy and support this album," they added.

"DREAMSCAPE" launches on October 19 at 6 p.m. Korea time.