AI generated work poses little threat to human creativity, according to the leader of design platform Figma.

Chief executive and cofounder Dylan Field told listeners that professionals in creative fields should view the current wave of artificial intelligence as an exciting period for innovation.

Because AI systems learn from existing data patterns, they usually produce results that feel familiar or ordinary, Field explained.

People, by contrast, possess the ability to invent ideas and visuals that have never existed before, he noted during an appearance on the New York Times Hard Fork podcast.

Field urged designers to move past simply replicating what already exists and instead venture into new territory. He expressed enthusiasm for work that reflects personal expression and advances the limits of what can be created.

The comments were delivered at a live event in San Francisco hosted by the podcast, with a recording released online last Friday.

Figma itself has introduced AI features that help users generate interface mockups quickly. Rival offerings have also appeared, including tools from Google and Anthropic.

Field observed that the rise of AI content in advertising is prompting brands to seek greater authenticity and originality in their output.

He predicted that design work will grow more interactive and inventive, turning software into a richer creative outlet for practitioners.

The executive dismissed fears of widespread job losses among graphic designers, suggesting instead that roles will broaden into more versatile positions.

Field added that many workers from varied backgrounds will begin identifying themselves as designer creatives, reflecting a wider trend toward generalist skills in the industry.