The most notable wager tied to England and Norway's World Cup quarterfinal has unfolded not on betting platforms but through social media banter between two major carriers.

Norwegian Air Shuttle issued a direct challenge to British Airways via Instagram once the matchup was confirmed earlier in the week. The proposal set Scandinavia's second-largest airline against the United Kingdom's flagship carrier in a simple logo swap.

"Hey @british_airways, do you wanna make a bet? If Norway wins, you have to switch to our logo on Instagram on Sunday for one day. And vice versa. Deal?" the post read.

British Airways responded with its own witty reply, accepting the terms while expressing confidence in victory.

Other carriers quickly joined the conversation in the comments section, adding their own humorous remarks about watching the outcome unfold.

On Friday the two airlines shared a joint video showing an official handshake at British Airways headquarters along with an exchange of logos. The accompanying caption noted that the agreement was now official after all the online discussion.

The carriers kept up the friendly exchanges in the days before the match, with each side posting light teasing messages directed at the other.

A spokesperson for Norwegian explained that the social media team devised the concept of challenging a rival airline and chose the logo as the stake to maximize visibility. The team had not expected the widespread positive response that followed.

The posts have reached tens of millions of viewers globally, with feedback remaining overwhelmingly favorable. The interaction evolved into a collaborative moment between the airlines and online audiences.

The spokesperson added one final playful note wishing success for the Norwegian side. England and Norway are set to meet at Hard Rock Stadium in Miami at 5 p.m. ET on Saturday, with betting markets favoring England to advance.